Client Description: Tamara wanted to create a highly interactive, website-based, fun company with a lot of content, high search results with keywords, and something that could interest her for years to come.

Challenge: First of all, Tamara knew very little about the web. She didn't understand how people are having success on the web, but she did know that she wants to earn passive income. In addition, she isn't an expert on finances, or so many other how-to subjects that people write e-books about.

In addition, she needed a name, a logo, the entire business plan, and a website design that rocked so that she could quickly get her business launched and up and running.

Her original idea was going to require considerable import/export knowledge. So, she put that on the shelf when she came up with the idea for Ever Clever Parties.

Once she had the name, Tamara also had a concern that it might be difficult to compete with E-Vite (www.evite.com) and other sites that now feature information about parties. How would she carve a niche in this competitive space that would justify the time requirements?

Last, Tamara did not know how to implement Google on her site, and needed an ad strategy to make the site profitable from the get-go.

Solution: Having known Scott Andrews, principal consultant at ARRiiVE, Tamara engaged ARRiiVE to help her with her company.

Mr. Andrews first sat down and brainstormed about the name, and together they came up with "Ever Clever Parties" and found the URL was available. Next, Mr. Andrews, developed the logo for the website. Once the logo was developed, it was a matter of layout. ARRiiVE Interact Desiign team created the site layout, ad structure for Google, and overall site heirarchy structure to make it easy for Tamara to load new content.

ARRiiVE also assisted in setting up the blog - a key component to the success of Ever Clever Parties. Last, the concept of business strategy: rather than compete by trying to be the best at overall party coordination, Ever Clever Parties will utilize comedy and through both interesting party ideas created by Tamara, user contributions & feedback (social media optimization), and humor, Ever Clever is now becoming known as the fun party spot for sharing and learning abuot party ideas on the web.