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MIND MAPPING: ARRiiVE's Creative Team can
help you brainstorm ideas and ways to better market or product a new
product, service, or other inventive idea. Mind-mapping is not new
technology; however, we have found that reverse-mapping and direct-mapping
can be very useful in practical use in the idea innovation lab we've
created. More to come - bookmark this page! (Image used through the GNU
License Agreement by wikipedia).
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3-D RENDERING: ARRiiVE CREATIVE can
build 3-D models, photograph 3-D for either pre-production or
post-production, and even create 3-D films of various works. This is a
growing aspect of the INNOVATiiON LAB. We also have built relationships
with 3-P film makers who can present images in totally new ways that
marketing experts are just starting to utilize. (Image provided through
the public domain by wikipedia).
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RAPID PROTOTYPING: It can be highly
useful to render what a product might look like and make a decision before
wasting valuable factory resources. (Image used under license from
FreeRangeStock). Our goal is to get an idea through the rapid prototype
process within 48 hours to look at it and know how viable it might be.
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"What I HATE" LAB:
We've discovered one of the keys to improving any product or service is
to find out what we "hate" about a product or service that already
exists. It's amazing how much new growth comes out of hating something!
Other variations include the "They'll NEVER do that!" and "if only we
could___________." |
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MERGE CENTER: Take any two or three ideas
and combine them, and you may have a new product. XEROX did this with the
three-in-one printer and created a whole new segment in the
printer/copier/scanner/fax market segments. What ideas do you have, or do we
have, that we can combine. We often can combine ideas across industries and
create a new marketing approach through the concept of the MERGE CENTER.
(Image provided courtesy PUBLIC DOMAIN).
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CREATIVE CONTESTS: A gold mine is
run-down and abandoned. An investor buys the mine, and puts a contest
on-line for who can find the most likely place to mine for new veins.
The company makes more than Microsoft over the next 10 years. Is there
something to it? We think there is. You, too, will find it amazing how
many ideas may come to you when you put some real money behind it. Cash
holds power.
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ADVANCED FUNDING: One of the biggest
challenges many firms have is allocating funding for their innovation. We
suggest creating an INNOVATION FUND available for your ideas so that you can
eliminate this obstacle. For those who do not have a fund, we've created a
database of Venture Capitalists and Hedge Fund investors. We can serve as
"finder" and also have relationships with deal brokers who can help you get
the funding for your product or service.
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ONLINE RAPID DEPLOYMENT:
One of the most useful tools we've been utilizing in marketing is to
take a concept, create a URL, build a website, and launch it to find out
what type of traction there is for it. You'll quickly find out which
ideas fly and which don't through our ONLINE RDC (rapid deployment
center). It won't be perfect, but you'll have a much more clear idea of
whether your idea and name has traction. |
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19 GEN:
There is a tribe of Nece Pez natives who claim we ought to leave the earth
so that 19 generations from now our descendants won't know we were there.
Well, if you were to think 19 Generations AHEAD of where we are now, what
developments would you have wanted to see, looking backwards? Using our 19
GEN reverse thought process, we can come up with many ideas that often will
impact a product or service. At the very least your ideas ought to be more
eco-friendly and build upon the idea of a "sustainable" planet.
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REVERSE ENGINEER:
It's been discovered that the Greek's utilized analog computers, as this
image (right) demonstrates. In evaluating the image it was determined,
through reverse engineering, how the item worked back around 150 B.C.
Today, we are looking at products, imagining an output, and working
backwards to discover it. The other approach is to find things made by
other people, and take them apart. Reverse engineering is critical to
discovery of computing processes and other items which are highly
"process" oriented. |
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CAD/CAM:
Through our creative team, we can render CAD and CAM drawings and create the
images required in order to go to a manufacturer to develop the prototype to
launch a product. This is useful in product oriented applications.
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THINK LIKE A CHILD LAB: It's amazing
how much we can learn when we see through the eyes of a child. I never
knew about "YouTube" until a friend's child showed me a video. Thinking
like a child is a huge way to spot what's hot - and what's not - and
up-and-coming. If you want to know about certain ideas, ask a kid. You
just might be surprised what you find out. |
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